CoinFalcon was launched in October 2017 by founder and current CEO, Jordan Steeves, who set up the cryptocurrency exchange with the mission to put the future of money in the pockets of the world.
The goal of this project was to design an intuitive and informative website to illustrate how CoinFalcon differs from other forms of cryptocurrency.
Business Goals
An equal, efficient and decentralized system that would fundamentally solve current cryptocurrency design flaws.
User Goals
Learn about the advantages and disadvantages of coinfalcon and how coinfalcon differs from other cryptocurrencies.
Business Strategy
Baseline Evaluation
Research
Opportunity Analysis
Strategic Planning
Branding Strategy
Experience Strategy
Production Planning
The goal of this project was to design a website for a cryptocurrency that aspires to build a free, fair and efficient cryptocurrency system for the next millennium.
We accomplished this by adopting a design that fosters trust, optimism and power to create a positive user experience. The team worked well and hard to create a simple, functional and grounded website to improve the experience of users. The final product exceeded the business goals, user goals and project goals.