The elements and principles of design are the building blocks from which images are made. Line, shape, texture, value and color are the basic elements of design. The principles of design are a wide range of organizational strategies such as balance; unity and variety; scale and proportion; rhythm and emphasis.


In Graphic Design there are six basic elements that are used in order to have a good design. The six elements are space, line, shape, value, texture, and color. Each one is used to create an image that is pleasing to look at as well as to convey a message to the onlookers.


The Principles of Design are achieved through the use of the Elements of Design. Each principle applies to each element and to the composition as a whole. The Principles are: unity, harmony, balance, rhythm, contrast, dominance, and gradation. Unity … Echoes of all elements relating.